We have discovered the fastest way to waste money in marketing: Buy a shiny new tool before deciding what problem it is meant to solve. In this episode of Tea and Timbits, we talk about the marketing tools we actually use—and, more importantly, the thinking that should come before them. We cover: • ...

What happens when your marketing department is missing, disconnected or simply not giving sales what it needs? You build your own marketing engine. In this episode, we explore how salespeople, business development professionals and commercial leaders can create the content, systems and momentum need...

This week, we’re talking about what happens when sales and marketing either work beautifully together… or stare at each other across the office wondering who dropped the lead-shaped ball. We dig into the classic sales-versus-marketing tension: marketing says sales ignores the resources and leads, sa...

We kick off our July marketing theme by tackling personal branding — which, despite sounding like something you’d find printed on a suspiciously expensive notebook, is actually quite useful. We talk about why personal branding isn’t really about vanity, self-promotion, or becoming a LinkedIn superst...