Complex selling sounds like it should require a giant tech stack, seven dashboards, and at least one acronym nobody fully understands. But in this episode, we discovered something slightly annoying: the best tools are often the simplest ones. We talked about: – borrowing ideas from completely differ...

Complex selling is never just about “the buyer” and “the seller.” We wish it were. It would make life much easier, and we could probably all spend less time in meetings pretending the spreadsheet is “basically under control.” In this episode, we talk about stakeholder engagement — the people inside ...

This week, we’re recording together in London for a rare in-person episode, which naturally means things go slightly off the rails before we even get to the topic. We kick things off with a story about hiring event security, where we learned the hard way that ticking qualification boxes doesn’t alwa...

This week, we dive headfirst into the world of complex deals and team selling — and discover that the secret to winning big opportunities isn’t bringing eleven people and a 300-slide deck into a meeting. In fact… it’s usually the opposite. We explore why complex deals are more often lost to internal...