Are business awards genuine badges of excellence, or just trophies? This week, we're continuing our series on building trust by tackling the surprisingly complicated world of awards and recognition. We start with a little trade show wisdom from Indianapolis, where we've discovered that the b...

Recorded on location at Abbey Road Studios, London Coming to you from the legendary Abbey Road Studios in London, we're talking about something that never goes out of style: trust. And no, apparently AI hasn't replaced the good old-fashioned handshake just yet! In this episode, we explore ho...

We've all seen them. A wall of impressive logos, a few glowing claims, and perhaps a suspiciously round percentage improvement. But does any of that actually build trust? In our latest episode, we're talking about how case studies can become genuine business development tools rather than exp...

We’re back with a bonus episode on negotiations, because apparently four weeks of talking about contracts, deals, and difficult decisions just wasn’t enough. This time, we’re tackling due diligence. How much homework should you really do before signing on the dotted line? And at what point does bein...