Proposal templates are useful. Until they aren’t. In this episode, we talk about one of those deceptively simple sales questions: what format should a proposal actually take? A polished PDF? A PowerPoint? A response inside the buyer’s RFP template? A simple statement of work? A video? A one-page web...

RFP arrives. Cue excitement. Then, occasionally, several days of frantic proposal writing followed by the dawning realisation that perhaps we should have asked a few questions first. In this week’s episode, we talk about the three broad choices we think businesses have when an RFP lands: Try to win ...

Most proposals explain the solution. The best proposals prove the decision. In our latest episode, we explore “proof architecture” — the combination of evidence, structure and story that helps a buyer feel confident saying yes. A strong proposal should show: • Why the problem matters • Why acting no...

Visibility without direction is just noise. That was one of the slightly uncomfortable conclusions we reached in our latest bonus episode. It is easy to assume that building an executive profile means posting more, speaking more and generally making sure our face appears everywhere short of the side...