In this episode we bravely wade into the world of CRMs — not the most glamorous topic, but definitely one that can make or break your business sanity. We kick things off with a cautionary tale about mysterious contract clauses (spoiler: they weren’t included, but were somehow still binding?), before...

In this episode, we kick off our new series on technology and tools by diving headfirst into the buzz (and occasional chaos) surrounding AI. From echoey mics to echo chambers of bad RFPs, we talk about the real-world applications, risks, and etiquette of using AI in business. Scott shares hard-won w...

In this episode, we go from nostalgic concerts to cold, hard conversions as we break down pipeline stages that actually move the needle. Spoiler: ticking boxes and wishful thinking won’t cut it. We riff on why your pipeline should be guided by buyer behavior (not your internal task list), how to avo...

This week we go deep (well, as deep as we ever go) on target market analysis —or as we like to call it, “the thing that stops you from chasing every shiny object on the internet.” We unpack the difference between total addressable market (a.k.a. the fantasy) and actual target market (a.k.a. the peop...