Episodes

Ever sat through “training” where you click play, zone out, and hope there’s no quiz at the end? 😅 Yeah… we’ve all been there. In our latest episode, we talk about why most training doesn’t work—and what actually does. Turns out: It’s not about more content It’s not about clever hacks And it’s defi...

We wrapped up our sales channels series the only way we know how—by slightly going off-script. This week, we dove into the tools behind partnerships, social selling, and referrals… but not before questioning whether following “the process” too perfectly might actually slow you down. Turns out, somet...

In this episode , we stumble through a slightly chaotic start (audio equipment: 1, us: 0) before diving into one of the most powerful — and most underused — sales channels in business: referrals . We talk about why referrals are the cleanest path to growth , how trust transfers instantly when someon...

This week we kick off a new theme: sales channels —and where your next stream of revenue might come from. Naturally, we start with one of our favourite topics: partnerships . We explore the difference between partnerships that look good on paper and the ones that genuinely generate business. From bi...

In this episode, we continue our March theme of sales channels and turn our attention to one that many businesses misunderstand: social media . We share a story about collaborating with peers to launch a research initiative—an example of how networks can amplify reach far beyond what any one of us c...

Greetings from Cambridge (where it’s damp but dignified) and Toronto (where winter is clinging on like an overenthusiastic house guest) In this episode, we wrap up our February focus on the sales process by diving into the tools that actually support it — without falling into the classic trap of buy...

Is your sales process helping your team win , or just giving off strong "compliance factory" vibes? 😅 In this episode, we get real about what happens after you’ve built your sales process. Managing it isn’t about beating people with a CRM stick—it’s about coaching, adapting, and focusing ...

One of us is podcasting from beside a backyard rink. The other? A hotel at Heathrow. Together, we're solving the world’s sales implementation problems—bad Wi-Fi and all. In our latest episode, we unpack what it really takes to implement a sales process. Not “announce it and pray”... but actually...

We just kicked off a brand-new theme for February: SALES PROCESS! (We know, hold your excitement... or don’t.) In this episode, we: > Share how one company went from chaos to $37M in revenue gains by implementing the right rhythm > Talk about why skipping the basics is like building IKEA furni...