Episodes

This week, we’re talking about what happens when sales and marketing either work beautifully together… or stare at each other across the office wondering who dropped the lead-shaped ball. We dig into the classic sales-versus-marketing tension: marketing says sales ignores the resources and leads, sa...

We kick off our July marketing theme by tackling personal branding — which, despite sounding like something you’d find printed on a suspiciously expensive notebook, is actually quite useful. We talk about why personal branding isn’t really about vanity, self-promotion, or becoming a LinkedIn superst...

This week, we wrap up our month on sales methodologies by getting practical: what tools actually help teams turn clever frameworks into real commercial outcomes? We start, naturally, with a highly professional sports briefing involving Blue Jays baseball, Canadian hockey confusion, and cricket forma...

This week, we continue our sales methodology mini-series with Sandler, the one that politely asks: “Is this actually a real opportunity, or are we just getting excited because someone said the word ‘proposal’?” We look at how Sandler fits alongside Challenger and SPIN, especially in complex B2B sale...

We’ve all had that moment when a prospect says, “We need you to build X.” And the tempting response is: “Brilliant. Where do we send the invoice?” But this week’s episode reminded us that the better response is probably: “Interesting — how did you get to X?” That’s where SPIN Selling comes in. Situa...

Sales methodologies month has begun, and we’re starting with the Challenger Sale. This one is all about helping customers think differently — which sounds noble until you realize it also means saying, “Are we sure that’s actually the problem?” without getting escorted out of the room. In this episod...

Complex selling sounds like it should require a giant tech stack, seven dashboards, and at least one acronym nobody fully understands. But in this episode, we discovered something slightly annoying: the best tools are often the simplest ones. We talked about: – borrowing ideas from completely differ...

Complex selling is never just about “the buyer” and “the seller.” We wish it were. It would make life much easier, and we could probably all spend less time in meetings pretending the spreadsheet is “basically under control.” In this episode, we talk about stakeholder engagement — the people inside ...

This week, we’re recording together in London for a rare in-person episode, which naturally means things go slightly off the rails before we even get to the topic. We kick things off with a story about hiring event security, where we learned the hard way that ticking qualification boxes doesn’t alwa...