Episodes

This week, we continue our sales methodology mini-series with Sandler, the one that politely asks: “Is this actually a real opportunity, or are we just getting excited because someone said the word ‘proposal’?” We look at how Sandler fits alongside Challenger and SPIN, especially in complex B2B sale...

We’ve all had that moment when a prospect says, “We need you to build X.” And the tempting response is: “Brilliant. Where do we send the invoice?” But this week’s episode reminded us that the better response is probably: “Interesting — how did you get to X?” That’s where SPIN Selling comes in. Situa...

Sales methodologies month has begun, and we’re starting with the Challenger Sale. This one is all about helping customers think differently — which sounds noble until you realize it also means saying, “Are we sure that’s actually the problem?” without getting escorted out of the room. In this episod...

Complex selling sounds like it should require a giant tech stack, seven dashboards, and at least one acronym nobody fully understands. But in this episode, we discovered something slightly annoying: the best tools are often the simplest ones. We talked about: – borrowing ideas from completely differ...

Complex selling is never just about “the buyer” and “the seller.” We wish it were. It would make life much easier, and we could probably all spend less time in meetings pretending the spreadsheet is “basically under control.” In this episode, we talk about stakeholder engagement — the people inside ...

This week, we’re recording together in London for a rare in-person episode, which naturally means things go slightly off the rails before we even get to the topic. We kick things off with a story about hiring event security, where we learned the hard way that ticking qualification boxes doesn’t alwa...

This week, we dive headfirst into the world of complex deals and team selling — and discover that the secret to winning big opportunities isn’t bringing eleven people and a 300-slide deck into a meeting. In fact… it’s usually the opposite. We explore why complex deals are more often lost to internal...

In this bonus episode, we doubled down on what actually drives healthy teams and results—and spoiler alert: it’s not luck, and it’s definitely not another fancy spreadsheet. We kicked things off with a simple but powerful reminder: just showing up (literally, in person) can unlock opportunities you ...

This week, we wrap up our “Healthy Team, Healthy Results” series with a tools episode—but not the kind you’d expect. We kick things off with a story that perfectly proves why getting out from behind the screen still matters. What started as a routine 15-minute client meeting turned into a game-chang...