đ The Power of Personalization đ
Ever feel like sales is a bit like trying to make friends at a networking eventâlots of small talk, and most people are just looking for the exit? đ Well, imagine if you knew exactly who to talk to, what they care about, and how to genuinely add value to their lives. Thatâs the magic of account-based selling (ABS).
In our latest Tea & Timbits episode, Andy and Scott dive into the world of ABSâhow itâs not just a strategy but a mindset. Forget the spray-and-pray approach; weâre talking about laser-focused efforts on a handful of key accounts, building deep, meaningful relationships that lead to long-term success.
We share a real-life story of a small company that took on industry giants and won 4 out of 5 top-tier clients by adopting this approach. They didnât just cold call; they researched, personalized, and engaged with each account in a way that made them indispensable.
đ If youâre in B2B sales and not thinking about ABS, nowâs the time. Itâs about working smarter, not harder, and delivering real value to your customers.
#Sales #AccountBasedSelling #B2B #BusinessDevelopment #TeaAndTimbits