What happens when your marketing department is missing, disconnected or simply not giving sales what it needs? You build your own marketing engine.
In this episode, we explore how salespeople, business development professionals and commercial leaders can create the content, systems and momentum needed to move prospects from visibility to trust — and from trust to an actual commercial conversation.
We look at the difference between sales and marketing, why a clearly defined sales process matters, and how useful content, proof points and follow-up systems can support every stage of the buyer journey. We also discuss the danger of generating plenty of attention without having a sensible next step for the people who are ready to work with you.
Along the way, we somehow turn an aggressively talkative, expiring smoke detector into a lesson about customer experience. Because apparently even household safety equipment can teach us something about poor communication.
Whether you have a brilliant marketing team, no marketing team or one that feels several postal codes away, this episode will help you think more intentionally about building a marketing engine that actually supports growth.