This week, we wrap up our month on sales methodologies by getting practical: what tools actually help teams turn clever frameworks into real commercial outcomes?
We start, naturally, with a highly professional sports briefing involving Blue Jays baseball, Canadian hockey confusion, and cricket formats that may or may not require a week off work. Then we get into the useful stuff: training, coaching, playbooks, process diagrams, call-planning cards, stakeholder maps, opportunity strategy documents, scorecards, and the slightly awkward truth that none of these matter unless you actually use them.
We also get an accidental live demonstration of contingency planning when the UK internet/power situation decides to contribute to the episode. Very on-brand. Very educational. Slightly stressful.
If you’ve ever wondered how to make sales methodologies less like a poster on the wall and more like something your team can apply every day, this one’s for you.