This week, we continue our sales methodology mini-series with Sandler, the one that politely asks: “Is this actually a real opportunity, or are we just getting excited because someone said the word ‘proposal’?”
We look at how Sandler fits alongside Challenger and SPIN, especially in complex B2B sales where enthusiasm, budget, authority, and commitment are definitely not the same thing. We also get into the importance of uncovering the real pain—or ambition—behind a buying conversation, mapping who else is affected, and knowing when to protect your time by walking away from a deal that was never really a deal.
There’s also a very modern detour into AI-written briefs, AI tropes, and the uncomfortable moment when something sounds brilliant because a robot made it sound brilliant. As ever, we learn lessons the easy way, by admitting the slightly awkward bits out loud.